Rolling Stones up-date

Rolling Stones debuts a new 50th anniversary tongue logo. 


 "It's quite amazing when you think about it," Mick Jagger told Rolling Stone late last year, discussing the Rolling Stones' 50th anniversary. In honor of the occasion, the band asked artist Shepard Fairey to update their iconic tongue logo with a sleek new design. 


 The tongue was first used on the "Sticky Fingers" album sleeve in 1971 and designed by John Pasche, a student at the Royal College of Art in London. Pasche was commissioned in 1969 by Jagger, who was unhappy with the designs provided by the Stones' label, Decca Records. "The design concept for the tongue was to represent the band's anti-authoritarian attitude, Mick's mouth and the obvious sexual connotations," Pasche later said. "I designed it in such a way that it was easily reproduced and in a style I thought could stand the test of time."