According to the National Retail Federation, we will spend $8.4 billion on Halloween in 2016, which is an all-time high. The closest was back in 2012 when we spent $8 billion. The $8.4 billion breaks down to about $83 per person, for the 171 million Americans who say they’re going to celebrate Halloween this year.
And here’s what we’ll be spending money on:
94% of people will buy candy.
70% will buy decorations.
67% will buy costumes for themselves, their kids, or their pets.
35% will buy greeting cards.