Bon Jovi fans are being invited to “take the show home” after stops on the band’s This House Is Not for Sale tour.
Starting with tonight’s opener in Greenville, S.C., Bon Jovi will be offering show downloads for each concert... a revenue stream that’s been opened up by a wide variety of artists over the years, but one that, in this case, comes with a keepsake tchotchke in the form of an “exclusive USB bracelet.”
According to bonjovi.com , “this bracelet grants you access to a special website that will allow you to download one full live show from Bon Jovi’s This House Is Not For Sale 2017 Tour. Plug it in to your laptop or desktop computer, open the program in the folder and follow the instructions to redeem your download!”
Heading out on the road in support of their recent This House Is Not for Sale LP, the group hopes to reverse the album’s commercial fortunes. After starting strong with a No. 1 debut, House quickly suffered a steep drop out of the Top 40, and most recently ranked No. 173 on Billboard‘s Top 200 Albums chart.