Virgin’s CEO Sir Richard Branson announced a new venture called "Virgin Fest" playing the U.S. in 2019, promising music, technological, and a commitment to sustainability.
“The heart of the Virgin brand has always been music and entertainment,” Branson said in a statement. “This morning I humbly accepted a star on the Walk of Fame, honoring Virgin’s long history with music and recording, and now I’m thrilled to share that we are launching Virgin Fest, an innovative music and technology experience that will be unlike any other festival series. I am incredibly grateful to have received such an esteemed honor for the work Virgin has accomplished to-date, but I can’t help but think we are really just getting started.”
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